Love Has No Labels Partner Toolkit

Love Has No Labels is a movement to promote acceptance and inclusion of all people across race, religion, gender identity, sexual orientation, age and disability.

This toolkit is intended to provide you with the tools, resources, and content you need to activate Love Has No Labels within your organizations, communities, and networks.
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Campaign Background

This document provides an overview of the Love Has No Labels campaign's mission, activities, and impact.
Download PDF
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'American Dreams' Materials

Partner Toolkit: American Dreams

Visit the 'American Dreams' toolkit for tools, resources, and content to amplify the message within your organizations, communities, and networks.
Visit 'American Dreams' toolkit
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'Love Leads' Materials

Use the materials below to understand more about 'Love Leads', and ways to amplify the current work as well as extend this platform with new, original content.

Available PSA Assets

View the current assets we have available across TV, online video, radio, print, outdoor, web banners, and more.
Download asset guide

Social Content for Partners

We encourage our partners to amplify the 'Love Leads' content using the suggested assets and language in this document.
Download social language

Press Release

Learn more about the 'Love Leads' campaign through our launch press release (distributed 5/14/2024).
Read the press release
Older Asian couple sitting on a bench smiling

Always On Activations

Use these documents to activate Love Has No Labels externally and internally throughout the year.

Partner Social Posts

This document provides suggested social posts for partners on a quarterly basis, including timing, assets, and post copy.
Download the suggested posts

Pride Month Activation

Review our Pride Month activation, including background, strategy, and content developed. This content can be repurposed to discuss LGBTQ+ inclusion throughout the year.
Download the activation plans

Crisis Response Strategy

Review our approach to responding to instances of bias, hate, injustice and discrimination in current events.
Download the strategy

Activation Examples

See how corporate partners have activated the Love Has No Labels campaign across channels.
Download the PDF

Additional PSA Materials

See additional assets that are available from Love Has No Labels' past efforts like Skeletons.
Download the guide
White queer woman kissing partner on the cheek

Love Has No Labels Brand Guidelines

Use these documents to adhere to Love Has No Labels' visual guidelines and brand voice when creating custom or co-branded content.

Brand Voice

Learn about the voice and tone of the Love Has No Labels brand, and the way we talk about issues of diversity, equity, inclusion, bias and discrimination with our target audience.
Download voice guidelines

Logos

The official Love Has No Labels logos can be downloaded here in various file formats.
Download logos

Campaign Results

A topline summary of our latest campaign results and updates.
Read more
A young white girl hugging her younger sister who has Downs Syndrome. A young white girl hugging her younger sister who has Downs Syndrome.