Redefining our love of country.

To love America, is to love all Americans. In We Are America, WWE® Superstar John Cena challenges us to rethink what the “average American” looks like, and celebrates the great diversity that makes America, America.

Pro Wrestler John Cena looking confidently into the camera.

Our Other Campaigns

Why does it take a disaster to bring us together?

Introducing RISING, our original short film that tells the story of a diverse but divided neighborhood struggling to overcome rising flood waters and bias in the heart of America.

Learn more about Why does it take a disaster to bring us together?

Before anything else, we’re all human.

Our first campaign used an x-ray screen to remind us that before anything else, we’re all human.

Learn more about Before anything else, we’re all human.

Love has more fans than ever.

We put a twist on the traditional kiss cam, turning it into a symbol for unbiased love and acceptance.

Learn more about Love has more fans than ever.