Redefining our love of country.

To love America, is to love all Americans. In We Are America, WWE® Superstar John Cena challenges us to rethink what the “average American” looks like, and celebrates the great diversity that makes America, America.
Picture of John Cena


A Muslim woman wearing a hijab, surrounded by rising floodwaters

Why does it take a disaster to bring us together?

Introducing RISING, our original short film that tells the story of a diverse but divided neighborhood struggling to overcome rising flood waters and bias in the heart of America.
Two human skeletons on a large x-ray screen facing each other.

Before anything else, we’re all human.

Our first campaign used an x-ray screen to remind us that before anything else, we’re all human.
Learn moreabout Before anything else, we’re all human.
Two young white boys with Downs Syndrome stand close together against a concrete wall, smiling happily.

Small actions can have a big impact in promoting inclusion and helping people feel included.

Learn How to Get Started