Redefining our love of country.

To love America, is to love all Americans. In We Are America, WWE® Superstar John Cena challenges us to rethink what the “average American” looks like, and celebrates the great diversity that makes America, America.
Picture of John Cena

OUR OTHER CAMPAIGNS

A Muslim woman wearing a hijab, surrounded by rising floodwaters

Why does it take a disaster to bring us together?

Introducing RISING, our original short film that tells the story of a diverse but divided neighborhood struggling to overcome rising flood waters and bias in the heart of America.
Learn moreabout Why does it take a disaster to bring us together?
Two human skeletons on a large x-ray screen facing each other.

Before anything else, we’re all human.

Our first campaign used an x-ray screen to remind us that before anything else, we’re all human.
Learn moreabout Before anything else, we’re all human.
Two women kissing for a kiss cam at a football game

Love has more fans than ever.

We put a twist on the traditional kiss cam, turning it into a symbol for unbiased love and acceptance.
Learn moreabout Love has more fans than ever.
Two young white boys with Downs Syndrome stand close together against a concrete wall, smiling happily.

Small actions can have a big impact in promoting inclusion and helping people feel included.